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Suppose that you have built up your website with substantial content and you have also compiled a long list of potential websites that are related to your website. The next thing you should do is to send invitation to these websites for link exchange.

Now, the question is how do you convince these websites that they should add a link to your website? You can consider the following:

1. Suggest for a link exchange by adding a link to their website and indicating where you have added your link to their website. This will demonstrate to your potential link partners your sincerity in reciproal link exchange.

2. Show to your potential link partners how many other websites have already added a link to your website and you have reciprocated with a link back to their website.

3. If you have great content, you can sell your content to the webmaster. If the webmaster likes your content and decides to publish your content on the website, you would have already earned yourself a link back to your website!

4. If you have done website optimization on your website and your website successfully ranked top on search engine result, your optimized web pages automatically convince your potential link partners that your website is worth linking to.

So, getting links from other websites does not seem too difficult, right?

Another Internet Marketing Initiative by GHBI.

Why is your website low search engine ranking?

Have you ever asked yourself why is your website buried deep in the search engine rankings? You might have similar content and metatags, but your competitor’s website is search engine ranking number one and your website is number 99.

Link Popularity of your website

Link popularity of your website is the answer. When a search engine such as Google determines rankings, many things are taken into consideration and how many websites are linking to your website is one of the consideration.

Quality of your incoming links

Search engines such as Google give high importance to both the quantity and quality of your incoming links.

Your website is popular when many websites are linking to your website. This makes the search engine more likely to give your website a higher ranking.

More importantly, if the websites that are linking to you are important or high ranking websites, then your website is automatically important or more important.

How can a new website improve link popularity?

You should get more links from older websites that have been around a while and have acquired more links over the years.

Open Web Directory (www.dmoz.org)

You should try to get your website listed in the Open Web Directory (www.dmoz.org). By doing this you will get one link! But a listing in the Open Web Directory is considered to be an important link, because it comes from a very high-ranking source. It takes a while to be listed in this directory because the directory gets thousands of inclusion requests, and it uses volunteer editors to process them, but sites with good content and design generally get included. So, you should build up your website content first and then submit your website to the Open Web Directory.

Alternatively, you can try to list your website in paid directory such as Yahoo directory. A single listing in the Yahoo directory will boost your website’s ranking. So, you should consider if your have the budget.

Where can you find possible link partners?

One straight forward way is to do a search on the search engine like Google. Websites that appear on first page of the search result most likely have higher search engine ranking. You should add them into your list of possible link partners.

You can go to the Open Web Directory (www.dmoz.org) and search for your category and see what are the websites listed there. Next, you can click into these websites and find out what other websites do they link to. In this way, you would have a long list of possible link partners.

Another Internet Marketing Initiative by GHBI.

GOLDEN HORIZON BUSINESS INTL

GHBI - Singapore Internet Marketing Company that uses Website Optimization to improve your business sales from the Internet Search Engines.

Another Internet Marketing Initiative by GHBI.